The power of words...

Think of all the high-tech ways we share information. Our interconnected digital world has become routine for us. Now imagine yourself visiting from as recently as the 1970s. Do you think you’d be astonished at all of today’s high-tech gadgets? (Back then, pushbutton telephones and personal tape players were some of the hottest items.)

And yet...

None of our remarkable devices has replaced the written word as the best way to convey ideas. Yes, we have all kinds of new ways to
deliver words. But the medium is still not the message!

The words themselves still count. Your words must get through all the clutter to tell your story.

More than ever, knowing how to get — and hold — your audience’s attention is critical. That’s where an experienced copywriter can help.

Your message must move your target audience intellectually
and emotionally—and motivate them to take some action. As an AWAI-trained copywriter, I can help you use the power of words to do just that.

Effective writing for large and small projects...

The list below contains some of the project types I typically handle. For more information on some of these project types, please click the links to the left.

This list is not exhaustive, however. Whatever your project might be, I can help you craft just the right words to get your message across.

  • B2B
  • B2C
  • Social Media Content
  • Sales Letters
  • Case Studies
  • Web Content
  • Technical Documentation
  • Articles
  • Brochures
  • Product sheets
  • White papers
  • Slide Presentations
  • Video scripts and video sales letters
  • Catalogs
  • Email auto responders
  • Fiction and other creative pieces

Contact me about your project and let’s discuss how I can help create content that meets your needs and the needs of your target audience or market.

Technical Documentation

In addition to being a trained marketing copywriter, I am also a senior-level tech writer and documentation specialist. Do you have a technical documentation project coming up? Let me show you how I can get your project completed to the highest professional standards, on time, and usually for less than you were expecting to pay.

My experience as a
technical writer gives me a unique perspective on the power of combining marketing copy with the discipline of technical writing.

To your success,
Doug Jefferys