White Papers

White papers discuss topics of interest to potential customers in more detail — without an obvious sales pitch. But the underlying message is that your company's product or service can help the prospect solve a problem, or fill a need, that they have.

CONTACT ME TODAY and let's move your white paper from concept to sales collateral.

Samples

A short white paper written awhile back for Micromass, Inc. of Cary, N.C.
CRM Sample

This white paper sample is written in a somewhat informal and conversational style. Usually, white papers have a more formal or businesslike tone, but don't hesitate to use a different approach to reach your audience more effectively.
Healthcare White Paper