Business to Business

Think of all the opportunities you have to engage your current and future customers:

  • Brochures
  • Product sheets
  • White papers
  • Case Studies
  • Presentations
  • Catalogs
  • Email autoresponders
  • Social media
  • Web sites
  • Advertising
  • Mailing inserts
  • and many more...

Are you missing any of these opportunities because you just don’t have the time or people to handle them effectively? Is that costing you sales?

Is your current message working the way you want? Would you like to see it expand and become more effective? Are there audiences you know you should be reaching, but just don’t have the time to get to?

current customers are your best prospects — and can be your best salesforce!
  • Are you following up with them regularly?
  • How often do you touch base and build your relationship with useful information instead of just a sales pitch?
  • Are you leaving money on the table because you’re not following through?

I can take some of the burden off you… Let me move some of these projects onto my plate and help you catch these opportunities.

I have the training and experience in both technical and marketing writing to
  • sell your customers on benefits
  • educate them on features...
  • and help build a relationship that increases your bottom line and builds loyalty.

The B2B approach is usually more "fact oriented" than emotional. B2B customers want to know the specific details and numbers of your product or service. And generally, the more information you give to them, the more effective your B2B message is.

But that doesn't mean they are completely unaffected by the emotional aspects of their decision. Make no mistake: B2B customers are
still interested in the benefits your product will bring to them. After all, they are still human and want to know how their work lives and careers will be improved if they buy your product or service. (My free report The B2B Quandry discusses this.)

You should strive to balance facts-vs-benefits correctly when creating B2B content. I do. It will make your message that much stronger.

CONTACT ME TODAY so we can get your message out and keep your customer relationships strong and healthy!

Services (sample list)

  • Web copy
  • Email marketing (email copy, autoresponders)
  • Newsletters (internal, external)
  • Blogs
  • Brochures
  • Sales sheets
  • Direct mail (from postcards to long-form sales letters)
  • Case studies
  • White papers and reports
  • Ghostwritten materials (articles, books, etc.)
  • News releases
  • Bios
  • Print ads
  • Annual reports
  • RFPs
  • Speeches (script)
  • Video scripts
  • Slide Presentation scripts
  • Training